Posh started 11 years ago as an online retailer. Around 2011 Tiffany discovered and started selling on Amazon. It changed her life and her business. Amazon freed her time to start new ventures, provided her with extra income for personal growth and travel. Mostly, Amazon’s ever changing platform has kept her on her toes. She uses her well rounded knowledge to consult for brands looking to use Amazon as a tool for success. Her strategies are holistic, creative, engaging and long lasting.
So, Amazon Australia’s launch was a little anti climactic, right?
Read on to find out why.
If you’re itching to learn how to start your own store, scroll to the bottom and find some helpful tools that will set you off in the right direction. Although there was a lot of hype around the earthquake Amazon would cause, I think most people were expecting it to happen immediately.
With most start-up businesses, the beginning is a slow crawl towards the end goal. Amazon Australia’s ecosystem is slow to start because it relies heavily on user input. Australian consumerism is still very much a brick and mortar culture (think US circa 2006).
The public didn’t and still doesn’t know a whole lot about Amazon’s potential to save consumers (and businesses) time and money. There are massive opportunities for businesses to broaden their reach and increase number of customers, alone. Most of Amazon Australia’s launch info was speculation by analysts, business owners and organizations.
Do you find it interesting how Amazon didn’t spend money advertising its launch themselves? I do. That fact provides us with good insight about how Amazon “thinks.” Amazon thinks like a startup and they’re taking baby steps. Even if their “baby steps” are baby steps in beast mode. Lack of information mixed with low confidence in Amazon’s promises (which were more like media’s promises about Amazon rather than Amazon making promises) lead to lots of hype turned into a soft fizzle. But don’t lose faith and write Amazon off.
Unlike most-start ups, Amazon plays the long game and their resources are abundant. They can likely survive 10 years or longer while building users and momentum. The more users on Amazon, the greater momentum. The greater momentum, the more wild the beast. My advice? Start today while things are slow, easy to track and to stay on top of. It’s a perfect environment for learning. Just like the US market circa 2006, Australia is ripe for changes in the world of retail.
What does that mean? It means there’s unlimited potential for you to succeed. Have no doubts. Amazon will gain momentum and when it does, you’ll want to be as set up as possible to ride the wave. If you don’t start today, a few years down the road you’re going to wish you would have, trust me.
So how do I start, you ask?
- Apply to open a store here
- Right now Amazon is only allowing established brands. There’s no prime offer, but I think they’ll be introducing it as soon as their warehouse and logistics are set up.
Use this guideline to add products
- If you’re products are b2c (business to consumer).
- Add your best selling products to start.
- Add items above 30% margin (you’ll need to calculate).
- General Listing Creation
- Insert most important keywords in your title.
- Most product title limits are 200 characters, use them all.
- Insert images that meet Amazon’s guidelines. Amazon guidelines can be found here. Don’t worry too much about variety and number of images. Just get started and learn how to improve your listings for better visibility later.
- Highlight your products best features using the bulleted descriptions. Tell the customer why the feature is important. For example: “plant pot with a tray so you can water without worrying about root rot.”
- Join a Community
- Something will happen and you won’t know how to move past the block. There’s a huge community of people out there talking about Amazon. People want to help. To name a few, Facebook groups, information on reddit, seller forums, meet ups, conferences, etc. Go find them!
So you started, now what?
- Learn about seller rank, product rank and the buy box.
- Watch your listings, keep track of things that affect their rank. Make sure you respond to customer questions and feedback under 3.5 stars. Do whatever you can to make the customer happy. A negative review will hurt more than sending a new product at your cost.
- Keep return rates below 10%.
That should be enough to get you going in the right direction.
I am in no way affiliated with Amazon.com. My encouragement to start an Amazon business is so you have an outlet for creativity, can secure a second income and be free from whatever it is that binds you.
Are you interested in reading more about Amazon Marketplace from Tiffany. Click here to visit Tiffany’s site. We’ll be bringing you more of Tiffany’s advice on Amazon Marketplace in our Guest Blog Series.
Join us to receive our FREE inspirational, motivational and educational blogs along with stacks of tools and expert advice to support you on your professional journey.